Absolut hired us to activate
their brand at Tomorrowland.
But why not do more?
We used the set to shoot a short film and generate new content for the brand to be a hit in and outside of the festival. Since at night all is transformed, we showed this transformation as it was happening, live, everyday, on a Wall.
Apart from the spectacle that was happening onsite for all to see, over 60 dancers, actors and acrobats performed for the shooting of the short film allowing everyone who was not at Tomorrowland experience the festival’s vibe.
In just a few days, the film had reached over 400 thousand views, and the magic was spread throughout.