We turned a non-stop love into content for Antartica at the Valentine’s day.
One day, Dona Zica, surprised to see so many roses in her garden, asked her husband, “why did the roses grew so much, Cartola?” And he answered “I don’t know, roses don’t speak”. Three days later, one of the greatest sambas in history was born “As rosas não falam”.
Celebrating 100 years of samba, the roses finally spoke. From the testimony of many people who were special to the couple, we transformed a non-stop love in content for Antarctica on Valentine's Day.
Besides seeing, liking and sharing posts and mini documentaries, people could also dedicate personalized roses and declarations to their loved ones through social networks or selected bars in Rio.
Dona Zica and cartola have inspired more than 8,6 million hearts to beat faster, share love and rescue one of samba’s most beautiful and truthful love story.