The favor was new: Nacho Club Social. The launch event couldn’t be any different.
We innovated and created a “lucha Libre” school at a shopping mall in São Paulo. To choose the two celebrities that would participate live in the “Big Match”, we released a promotion in which consumers could vote on social media and choose among Juju Panicat, João Gordo, Geisy Arruda, Supla, Angela Bismarch and Ceará to get on the ring.
The candidates heated up the promotion by campaigning for votes on their social media accounts, sharing practices with fans and even teasing one another on twitter arguments.
Over 1,000 people came to the Big Match and, in the end, the winner was the brand, who saw a 128% increase on their Facebook page fans.