WHAT WAS SUPPOSED TO BE AN ACTIVATION, HAS BECOME THE MOST WANTED BAR AT LOLLA 2017.

We connected the audience to the six Fusion flavors and everyone accepted to be in line to create a Fusion drink full of personality.

The Shuffle Bar – a unique interactive bar which inspired over 5.200 people to create their own drinks, mixing their favorite fusion flavor with over 20 different ingredients carefully chosen by a team of mixologists.

Thanks to a touchscreen system developed specially for this activation, people could choose a drink, their favorite mix of Fusion and two additional ingredients. After one and a half minute, all they needed was to get their drink from the bar and use all the energy on it.