THE HISTORY OF THE MOST BRAZILIAN FRUIT THAT HAS EVER EXISTED, BECAME ETERNAL AT A SENSORIAL EXHIBITION THROUGH AMAZÔNIA.

To celebrate the beginning of the guaraná harvest, we promoted an exhibition “From the Maués to Your Hands”, bringing absolutely all about the fruit in a very interactive and pleasant way.

Built through photographs along with several sensorial aids, the exhibition revealed every details that evolves from the crop of the guaraná, going through the indian tales about its origin, the tradition of the growing and real stories of families who produce and make their living from the guaraná plantation.

Besides that, the visitors lived an amazing virtual reality experience, in which they were transported to a guaraná field in the middle of Amazônia and they could know the harvest process of the fruit that originated the soda that has the unique Brazilian flavor.