WE TRANSFORMED A PARTY INTO THE BIGGEST
CONCERT OF ALL TIMES.

Lacta wanted a party to celebrate its centenary.

We not only made it happen, but also brought together the 3 most successful artists of the country, Ivete Sangalo, Luan Santana and Thiaguinho, in one of the greatest concerts ever seen, and transformed chocolate bars into tickets.

But the party didn’t end there. At the end of the concert, we launched the promotion “Lacta 100 years. My idol. My concert" that granted a private concert of one of these three idols to the winner + 20 friends.

Can you imagine how exclusive this is ? The party lasted a year, but the experience was certainly eternalized, like everything we do.