Terra felt that it was time to create a stronger bond with their digital crowd.
The web portal already used the name “Planeta Terra” (Planet Earth) to sponsor specific concerts, and their number one product was Sonora, Terra’s online music store. It was time to appropriate this music scene, adding up the opportunities and transforming it all into one big event. That’s how Planeta Terra Festival was born.
An event with attractions that you just couldn’t miss, incredible experiences, amazing concerts and exclusive content. Performers ranged from that tiny little band that only your bearded friend would know to international rock monsters.
The six editions of the festival helped place the web portal as a generator of content and a catalyst in the Brazilian musical scene, placing Planeta Terra in the country’s official festival calendar and one of the public's sweethearts.