THE LAUNCHING OF A SMARTPHONE THAT HAS BECOME A BRAND EXPERIENCE TO THE BRAZIL’S FINEST SOCCER AUDIENCE

How to make the launching of a product to be relevant to an audience used to going to the best parties, at the best places and aware of everything before anyone else? By giving them all of it at a single event.

JK Iguatemi Shopping Mall was chosen to receive the new Galaxy S7 for the first time in Brazil and, since their arrival, we provided a unique experience to all the guests and it higher their expectations.

Art and technology made presence at the revealing, immersive experiences presented the features at a unique way and the DJs from the Selvagem music agency were responsible for the soundtrack.