Samsung wanted to launch the Galaxy line of products to the people that where invited to the best events, the influential and hype public.
We decided to create more than a product launch, but experiences from which our audience did not want to be left out.
An exclusive fashion show of designer Pedro Lourenço to launch the Galaxy Tab S, even a party at the newly renovated Cinema Metropolis for more than 500 people.
Giving access for our public to know the new Galaxy Note 4 in the Cidade Matarazzo and took all of them to the top of JK Iguatemi to know the Galaxy S6 and the Galaxy S7. And events continued full.
The secret to ensure the presence of a premium audience in so many events? Make sure they are always waiting for the next.