The magic started before the festival, when we transformed the shortage of tickets in an unique opportunity for our consumers.
The promotion, Beats of Tomorrow, took 25 people to the official Tomorrowland camp: the DreamVille. And the other 300 pairs of tickets were distributed via lottery to the participants. But those that didn’t win the lottery won a treehouse, the Skol Beats Treehouse, with the best view to the main stage.
This was the front door to a fantasy universe for electronic music lovers, with activations that became hits and charmed everyone.
It was impossible not to see the thousands of flags spread around with customized phrases and the crowd’s joy showing around their pictures on their exclusive Beat Book. Yes, it was beautiful. Another one of our stories with a happy ending.