Skol needed a national promotion, we created Viva Las Vegas which, apart from tuning the movie The Hangover into reality, resulted in the biggest social media case in the history of Ambev.
The roundest beer went around the country searching for winners. At bars, consumers could press the ON button for a chance to win a round of Skol or an invitation to one of the 9 house parties throughout the country.
30 winners plus another 2 guests lived unforgettable days in Las Vegas, with their own exclusive floor in the Ballagio hotel and casino, a party at the presidential suite, two celebrities with them at all times, VIP access at the coolest club in Vegas and, to round it up, a pool party at Tyson’s place.
The rest you already know: what happens in Vegas stays in Vegas.