Everyone knows Skol goes down round, be it at a barbecue or pre-gaming for a party.
Why not do the same at Lolla, especially after the competing brand having sponsored the event in the last two years? We made it happen and we did it well. With a totally new and original language, the most popular beer in Brazil not only came up with a new flavor, Skol Stage, but dove into the indie rock universe.
We took the audience to an exclusive record store, to a deck right in front of the main stage and even for a rollerskate ride on a retro track. We hand made posters with their favorite lyrics and even created the Barcade, in partnership with Perry Farrel, a bar with free arcade for the crowd to play while they savored the new flavor. Before we left, the the audience asked for an encore, choosing Skol as the most remembered brand at Lollapalooza in a survey conducted at the festival.