The three best beer drafters in Brazil were chosen to represent the country at the Stella Artois World Draught Master, a contest that picks out the best beer puller in the world.
To inspire them before the trip, we promoted a meeting between them and other masters in their own field. Where? At a bar counter.
And so was born Details of the Counter, a series of 3 videos that tell the stories of such distinct and yet such similar professions and draw parallels between them. And the final result can be seen by the public on the brand’s new website.
Content and experience. This is what we like to do most. If you want to get to know more details and get that craving to run to the bar, go into Stella Artois’ YouTube account and get to know the stories of our protagonists.