At the Help Yourslef with Prizes by Tang, more than just hand prizes over, we mixed different promotional tools and we got the result that put Tang at an amazing increase of sales.
For the best campaign of Tang’s history, we created millions of instant prizes inside the packages and we positive over 3 thousand POP in a national wide war operation. The results?
The Sell Out of beverages at the participant stores increased 36%. We also got an increase of 16% in additional sales for the category. The promotion that was about serving the customers with prizes ended up serving Tang with results.