BAZINHO FERRAZ

President

The B and the Ferraz. The guy who
[doesn’t] sit on the chair. That doesn’t
hold still. That reinvents the job, the
business, the story. Everyday. The
professional most remembered and
most mentioned by clients, according to
Pesquisa Consultores 2014. “The only
agency president who is present in all
their projects”, we heard the other day.
And it’s true, body and soul.

TATI
PALLADINO

Creative and Planning VP

Writer. Screenwriter. Planner. But,
above all, curious. Tati came to BFerraz
in 2005 and started to get involved. In
the projects. With the clients. Since
then, , there was Skol Beats, Planeta
Terra, Disney 100 Years of Magic, GAS
Festival, Lacta 100 Years, Skol Music,
Petrobras Seu Sonho se Encontra Aqui
and so, but so many others that
wouldn’t fit into this website.

COY
FREITAS

BOriginals

Coy is an outlier. A showman. A music
class. A connoisseur of nightlife and
whatever is happening out there. He is
the general coordinator of BOriginals,
the BFerraz departments that creates
authorial projects and brings them to
the market.

CAROL
PELLICANO

Client Services Director

Don’t be misled. This shorty is a giant,
capable of carrying out all kinds of
projects with the experience of one of
the greatest professionals in the market.
Rest assured that it’ll be her pleasure to
take care of your brand. With iron
hands.

DANI
CAMARGO

Accounts Director

Sympathy itself in the form of client
services. Dani knows how to deal with
the biggest troubles and always with a
smile on her face. And how to come up
with amazing ideas and projects with
that contagious good mood.

MARI
FLEURY

Client Services Director

Someone that knows exactly what's it
like to be in the client's seat. Mary is a
former regular costumer. She’s the right
person to talk to about your doubts,
fears and strategies.

MIUCHA
BENETTI

Operations Director

Everything that happens here has to go
through her. She is our quality
certificate. Our execution guarantee.
Our Wonder Woman. No wonder she
has a star’s name.

PATY
SANTANA

Pre-Production and
Procurement Director

Antonio and Teresa’s mother
is the engine inside BFerraz.
She makes things happen.
She’s the one who makes the
projects feasible as soon as
they are created. She’s the one
who will find a supplier at the end
of the world so that the idea
can go on. And she’s the one that
makes everything fit in the client’s
budget.

GUILHERME BAILãO

Account Director

Gui really seems like a nice guy,
but don’t be fool — he’s the kind
of person that won’t leave a rock
unturned. Originally from Bebedouro,
this motorcyclist and party animal is the
right guy to manage your project and
make things happen.

MARCIA
FERNANDES

Business Director

Worked at BFerraz between 2005
and now she is back after working
at brand activation agencies such as
Mix Brand Experience and Hub Brasil.
Managing accounts like Pepsico,
Colgate, Alpargatas, Mastercard,
Unilever, Diageo, Itaú-Unibanco, Lego,
among others are her expertise.

CATARINA
MORAES

Head of Planning

Worked as a planning director for
brand activation agencies such as
Banco de Eventos and The Marketing
Store. She formerly worked at BFerraz
leading a planning unit. She is now back
to be head of strategy and planning 
after two years working in Lisbon,
Portugal with Creative Economy
Initiatives.

RUBENS
CASA NOVA

Head of art

Spent the last two years
working in Portugal at Back
Communication Advertising
Agency. Formerly worked as
a Creative Director in Brazil at
Promotion and Brand Activation
agencies such as Bullet Group
and The Marketing Store Worldwide.
Rubens joined BFerraz as head of
art and is responsible for visual and
criative management of projects.

SHIRLY COHEN

Digital Planning Director
and Relationship

Shirly Cohen is a content director
recognized for projects that ally
creative strategies to concrete results.
Specialized in Psychoabalytic Semiotics
and passionated about decoding people
and contemporary behaviors, she
believes that the project that makes sense
is that one that makes you feel something.
Shirly created innovative projects for brands
like Motorola, Brastemp, Absolut, Editora Abril
among others. At BFerraz she is responsible
for jobs that envolve content that drives
"human to human" experiences.